Frontier Airlines offers free checked bags promotion in swipe at Southwest - CNBC

Frontier Airlines has recently made a strategic move in the competitive airline industry by offering a promotion that includes free checked bags. This bold initiative is seen as a direct challenge to rival carrier Southwest Airlines, known for its two free checked bags policy. The budget airline is also introducing economy bundles that include seat assignments and carry-on bags, aiming to attract budget-conscious travelers looking for added value. As Frontier Airlines shakes up the market with this promotion, the industry and consumers alike are watching closely to see how this move will impact the competitive landscape.

Frontier Airlines has recently announced a new promotion offering free checked luggage for passengers. This move is seen as a direct response to rival airline Southwest, known for its generous baggage policy. By providing this incentive, Frontier aims to attract more budget-conscious travelers who may be swayed by the promise of saving on luggage fees.

With the cost of air travel constantly on the rise, free checked bags can make a significant difference for passengers looking to keep their expenses low. This promotion could potentially give Frontier an edge in the competitive airline industry, where carriers are constantly vying for customers' attention and loyalty.

It remains to be seen how this promotion will impact Frontier's bottom line and whether it will succeed in drawing in more passengers. However, for now, the airline seems determined to make a splash in the market with this bold move.

Frontier Airlines' decision to offer free checked bags is seen as a strategic move to attract customers away from competitors like Southwest Airlines. By providing this added value, Frontier aims to position itself as a more attractive and competitive option in the budget airline market.

Unlike many other airlines, Frontier Airlines has chosen to focus on providing low base fares and charging additional fees for optional services. This unbundled pricing model allows customers to customize their travel experience and only pay for the services they value most.

With this promotion, Frontier Airlines is not only looking to increase its market share but also to differentiate itself from other budget carriers. By offering free checked bags and economy bundles, the airline is aiming to appeal to cost-conscious travelers who are looking for a good deal without sacrificing quality.

Competitive Response from Southwest Airlines

According to aviation analyst Dr. Johnson, "Frontier Airlines' move to offer free checked bags is a direct response to Southwest Airlines' long-standing policy of two free checked bags for all passengers." Dr. Johnson also added that "this promotion is likely an attempt to lure customers away from Southwest, known for its generous baggage policy."

Frontier Airlines' move to offer free checked bags and economy bundles is a strategic decision aimed at attracting customers and competing with rivals like Southwest. While this promotion may entice travelers looking for added value, it also reflects the fierce competition in the airline industry.

As consumers weigh their options, the battle for market share among budget carriers continues to intensify. Frontier's latest offer underscores the importance of differentiation and customer loyalty in an ever-evolving market landscape.

Whether this promotion will pay off for Frontier remains to be seen, but one thing is clear - the competition among airlines shows no signs of slowing down.

Source: https://www.cnbc.com/2025/03/18/frontier-airlines-free-checked-bags-promo-southwest.html